LOVE WONDERLAND
《爱的秘境》
AR Project | 2022
《爱的秘境》
AR Project | 2022
COVID-19 was causing immense suffering for older people worldwide, putting them at risk of poverty, discrimination, and isolation in addition to health risks. To care for the elderly, we must include them socially, as aging is a shared human experience that requires attention to their needs. We've partnered with organizations such as Age UK, South London Cares, Hammersmith Community Garden, and Design Age Institute to gather stories and opinions from older people. The project's theme is "love," including the love of plant, love of romance, love of name. After exploring various mediums, we chose art therapy combined with AR as an emerging storytelling tool. Our project aims to give the elderly a platform to tell their stories through an AR-based media platform.
COVID-19 给世界各地的老年人造成了巨大的痛苦，除了健康风险外，还使他们面临贫困、歧视和孤立的风险。照顾老年人需要社会包容，因为老龄化是人类共同的经历，我们需要关注他们的需求。该作品与Age UK、South London Cares、Hammersmith社区花园和设计时代研究所等组织合作，从老年人那里收集故事和意见。项目的主题是“爱”，包括‘对植物的爱’、‘对伴侣的爱’和‘对名字的爱’。在探索了各种媒介之后，我们选择了艺术治疗结合AR作为一种新兴的讲故事工具。我们的项目旨在通过基于AR的媒体平台，为老年人提供一个讲述他们故事的平台。
< ACHIEVEMENT >
This work was played on AdvertisingWeekEurope#AWEurope | May 2022
该作品在欧洲广告周播放
Communicated with the Snapchat team
与Snapchat团队交流
Here is the production video:
欢迎观看成品视频
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*若无法打开上面的Youtube视频，请点击上方红字跳转至B站观看
Here is the process film:
欢迎观看幕后制作视频
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*若无法打开上面的Youtube视频，请点击上方红字跳转至B站观看
< PROCESS >
Inspiration & Purpose
We intend to bring an emerging storytelling tool and new artistic expression to the older group through the medium of AR(Augmented Reality). In this project, we participated in activities with older people, communicated with them, and finally used AR to create storie together. Communicating and sharing stories with everyone in the community is our main purpose. We believe that stories are important, and so are the tools to tell them. We want to use the technology we are good at to bring new experiences and joy to the communities we care about.
我们意图通过AR(增强现实)媒介为老年人群带来一种新兴的讲故事的工具和新的艺术表达方式。在这个项目中，我们参与了老年人的活动，与他们交流，并最终使用AR来一起创造故事并分享给大众。与这个群体中的人们交流和分享故事并为他们发声是我们的主要目的。我们相信，故事很重要，讲述故事的工具也很重要。我们希望利用我们擅长的技术，为我们所关心的社区带来新的体验和欢乐。
Why ‘AR’
Art has proved to be an important bridge between strangers. Communicating, learning, and collaborating with experienced stakeholders are also critical to meeting our common challenges. Then we came up with the idea of AR. We can experience special things by it: Experience the feeling of the virtual world appearing in reality. The device for AR is very simple, we just need a mobile phone and then we can experience it right away.
事实证明，艺术可以成为陌生人之间沟通的重要桥梁。与有经验的利益相关者进行沟通、学习和合作，对于应对我们的共同挑战也是至关重要的。然后我们想到了AR。我们可以通过它来一起体验特殊的东西： 体验虚拟世界出现在现实中的感觉。AR需要的设备非常简单，我们只需要一部移动设备比如手机。
Why ‘Older people’ & ‘Love’
Degree of the aging of the population has reached the peak of the history of mankind, is becoming more and more easily in older people suffer discrimination and isolation of background, we need to try to close because of the differences between two divisions, the care of the elderly need to community and friends and mutual tolerance, and the elderly is one of the sources of the labor and wisdom. Aging is one of the few shared human experiences, and the fact that we choose to speak up for our elders is something that affects everyone.
人口老龄化程度已经达到了人类历史上的顶峰，在老年人越来越容易遭受歧视和孤立的背景下，我们需要努力拉近因为两者之间的差异而产生的隔阂，对老人的关爱需要社区和人们的相互包容，而老人同时也是劳动和智慧的源泉之一。衰老是人类为数不多的共同经历之一，我们选择为长者发声，这是关乎每个人的事。
Get in touch with organisations
(*We have no commercial partnership with these organizations)
We realised that we needed to gather as many stories about older people's groups as possible, so in order to reach out to more older people's groups we approached a number of organisations including:
Age UK、South London Cares、Hammersmith Community Garden和Design Age Institute.
我们意识到我们需要收集尽可能多的关于老年人群体的故事，于是为了这个目的我们接触了一些组织其中包括：Age UK、South London Cares、Hammersmith Community Garden和Design Age Institute.
- Design Age Institute -
We met with Colum Lowe (Institute Director), Victoria Patrick (Impact Manager) from the Design Age Institute via zoom. Colum has worked closely throughout his career with marginalised user groups, including those with age-related physical and mental frailty. They were very generous in giving us some constructive advice including that ‘love’ is essential for elderly.
我们通过Zoom与Design Age研究所的Colum Lowe（研究所主任）和Victoria Patrick（Impact经理）进行了线上会面。Colum在他的职业生涯中一直与边缘化的用户群体密切合作，包括那些与年龄和精神相关的群体。他们非常慷慨地给了我们一些建设性的建议，包括 ‘爱’对老年人来说是很重要的。
- South London Cares -
We took part in an event organised by South London Cares about getting young and old people to have some conversations about ‘Our names’. We shared a lot of ideas on this topic and it made us realise that 'names' are very important as a form of 'love' from our parents.
我们参与了South London Cares举办的一个活动是关于让年轻人和老年人就自己的名字这个话题进行一些交谈。我们分享了很多关于这个话题的观点，这也让我们意识到‘名字’是非常重要的是父母给我们的‘爱’。
- Hammersmith Community Garden -
We went to Hammersmith Community Garden for about a month to volunteer. There we met a variety of older people and talked to them and collected stories. They talked about their feelings for non-human things like the special feelings they cultivate in the garden for plants - we also call it 'love'.
我们去Hammersmith Community Garden做了一个月左右志愿者。在哪里我们接触到各种各样的老年群体跟他们聊天并收集故事。他们谈论到他们对于非人类事物的感情比如他们在这个花园里培养的对于植物的特殊情感——我们也称之为‘爱’。
Concept Design
Based on our contacts with groups of older people from different organisations, we have collected many of the stories they tell, which we have summarised under the theme --- 'Love', and divided into three chapters - Love from 'Plant', Love from 'Romance', and Love from 'Name'.
Then We embarked on the conceptual design and artistic treatment to turn these stories into an AR piece that could be experienced by the audience.
Then We embarked on the conceptual design and artistic treatment to turn these stories into an AR piece that could be experienced by the audience.
基于我们跟来自于不同组织的老年人群体的接触，我们收集了很多他们讲述的故事，我们把它们总结归纳为主题——‘爱’，并分为三个章节—— ‘植物’之爱， ‘爱人’之爱，‘名字’之爱。
随后我们开始了概念设计和艺术化处理，让这些故事变成一个可以供观众体验的AR作品。
随后我们开始了概念设计和艺术化处理，让这些故事变成一个可以供观众体验的AR作品。
Chapter 1 - Love From ‘Plant’
Plants, and especially flowers, have an important symbolic meaning in our lives. We can find them in almost every important milestone in our lives: weddings, anniversaries and graduation ceremonies... Plants are integrated into our culture as a metaphor for love.
植物，特别是花，在我们的生活中具有重要的象征意义。我们可以在我们生活中几乎每一个重要的里程碑中找到它们：
婚礼、周年纪念日和毕业典礼...... 植物作为爱的隐喻融入了我们的文化。
Chapter 2 - Love From ‘Romance’
Love at every sunrise and sunset, in every ordinary moment. Love makes every day a Valentine's Day. Lovers often bring to mind Valentine's Day and roses. But love doesn't just exist in these scenes. It's a love letter with chapters, romantic moments and uneventful days.
爱在每个日出和日落，在每个平凡的时刻。爱使每一天都成为情人节。恋人常常让人想到情人节和玫瑰花。但爱并不仅仅存在于这些场景中。它是一封有章节的情书，有浪漫的时刻，也有平淡的日子。
Chapter 3 - Love From ‘Name’
With the first cry, we come into the world. With the first words we heard, we learned our names for the first time. Our names are the love our parents give us throughout our lives.
随着第一声啼哭，我们来到了这个世界。随着我们听到的第一句话，我们第一次知道了自己的名字。我们的名字是父母给予我们的爱。
The Ending - Wise Tree
This is the end of this wonderland journey. We hope that this journey has given you some different visions of love, which come from the elderly people's perspective. Here is the wise tree. It symbolises wisdom. Sometimes we need to take the time to figure out things we think we already know.
这棵智慧之树是这个旅程的终点，它象征着长者的智慧。我们希望让观众看到一些来自于老年群体带来的关于‘爱’的视角。有时我们需要花时间来再思考一些我们认为自己已经了解的事情。
Softwares
< OUTCOME >
AR & Web
Experience with AR on mobile devices & visit the website to find out more
在移动设备上获得AR体验并在网站上探索更多信息
Here are our e-tickets: you can scan the QR code to experience
Start your journey into Love Wonderland and interact with the elements inside!
欢迎扫描我们数字门票上的二维码，进入Love Wonderland并在里面体验和互动